Whether it was new car sales, used car sales, servicing or parts, Mr Beitz said the customer approach was the same. "There has been an enormous sense of pride and a very strong culture established over the last 60 years," Mr Beitz said.

"I credit this to the dedication of Doug Barton and his commitments to initiatives such as our Customers for Life Program and our internal company culture and values document." Doug has instilled in myself during the time I have had with the company that our customers must always come first and our priority is to ensure that we both meet and exceed our customers' expectations.
Photograph: Wynnum Herald

"In this day and age this is not an easy task but one which we certainly strive for each and every day."

Mr Beitz said the company believed in "creating customers for life", whether it was in used car sales, new Holdens, new Mitsubishis, spare parts or servicing and repairs.

"It is interesting to note that while we advertise and market extensively, over 60 per cent of our business is from previous customers, their friends and families," Mr Beitz said.

"We must be doing something right." Mr Beitz said "as winning both the Holdn Grandmasters and Mitsubishi Distinguished dealer awards in the same year has never been done before."

"The growth in the business and fleet market is also an opportunity for our company, given our proximity to the growth areas such as the Port of Brisbane precinct. Whilst we have a strong and successful business, we must develop and grow with demand and our newly renovated facilities are our commitment to the community that we are prepared for the future."